What Is The Best Time To Send Emails

Many of our customers ask us, “What’s the best time to send out emails”.  Before we dive into numbers, let’s get technical first….. For starters, there is a lot that should go into play before sending your emails: The quality of prospects is and should be #1. We target our audience by as many segments[…]


Marketing Automation

The idea of marketing automation might be familiar to you, whether you have a business yourself, are a marketing expert in an organization, are in B2B business or B2C, or even if you are simply a consumer who experiences marketing daily. The goal of ‘marketing activities’ is simple: get as many potential customers as possible[…]


How to deal with the CASL rules (Canada’s Anti-Spam Legislation)

Many of our marketing automation customers asked us how to deal with the new CASL rules. We wanted to share some valuable information about this, feel free to share: What is CASL? It’s Canada’s new anti-spam law generally prohibits sending any commercial electronic messages without the recipient’s consent (permission), including messages to email addresses, social[…]